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Social casino MyPrize has confirmed plans to enter the fray and challenge the status quo within the increasingly competitive North American casino market.  

The crypto-focused operator confirmed it will make its debut in spring, as it looks to increase the social aspect within igaming.  

MyPrize, which combines online gaming and streaming, has raised $13m across two funding rounds giving the company an enterprise value of $140m.

“MyPrize takes all of the fun of the existing single-player online gaming market and makes it multiplayer,” said founder and CEO Zach Bruch. “We are bringing a major shift to the online social casino industry, by offering a truly immersive and community-driven experience that’s really never been possible before.”

Key to the MyPrize offering is ‘a unique gaming experience’ with the firm enabling the integration of the platform into streaming services, including Twitch, LivePeer, and Kick. 

MyPrize has closed two funding rounds from an impressive portfolio of investors, including Silicon Valley VC firms that focus on investments in entertainment, tech, and crypto. The company’s funding rounds were led by DragonFly and Coincident Capital and included participation from Arrington Capital, 640 Oxford, a16z, and Mechanism Capital.