Future Anthem launches Audience Identifier tool via Blueprint Gaming

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Future Anthem has strengthened its Amplifier AI toolset by launching its Audience Identifier tool in Blueprint Gaming’s range of jackpot slots. 

Launched via Blueprint’s range of Jackpot King games, the solution will allow operators to engage with players through personalised real-time promotional jackpot messaging, aiming to generate curated audiences for jackpot titles. 

The tool constantly monitors pot sizes, analysing points of player interest to then generate audiences of relevant players using recommendation algorithms.

Chris Conroy, Chief Data and Product Officer at Future Anthem, explained: “This is a perfect example of Anthem’s commitment to innovation and excellence in AI-driven marketing solutions that improve player experiences, building on the strong foundations of successfully working with Blueprint for over three years.”

Needing just four weeks to be implemented and deployed, the solution will trigger third-party messaging or CRM systems to send players communications in real-time, both on and off-site. 

Audience Amplifier will aim to bolster player engagement with Blueprint Gaming’s series of specialised jackpot games, including slots such as Bankin’ More Bacon Jackpot King and Cash Strike Jackpot King, Fishin’ Frenzy Jackpot King and The Goonies Jackpot King.

While this signals the tools first activation in the online casino space, Audience Identifier has previously been integrated into sports betting offerings with operators such as William Hill, generating audiences based on betting behaviour and micro-events.  

Thomas O’Halleran, Director of Operations at Blueprint Gaming, added: “Blueprint Gaming is driven to provide great player experiences. Our integration with this new audience innovation product provides an industry-leading approach to real-time player engagement.

“It will also leverage Blueprint’s Jackpot King portfolio and provide a personalised player utility to enhance the entertainment delivered by the gameplay.”