AC Milan announces TG.Casino as official igaming partner

AC Milan

Telegram-based crypto casino TG.Casino has partnered with Italian football club AC Milan to become its official regional igaming partner in Europe.

The agreement aims to ‘catapult’ the casino into the top ranks of the industry by leveraging AC Milan’s global reach, whilst providing the club with a new fan engagement tool, enabling its supporters to gain unique opportunities and give them more access to their club.

Founded in 2023, TG.Casino is the world’s first online casino based on the social media platform Telegram, a freemium, cross platform, cloud-based instant messaging service.

Dean Akinjobi, CEO of Football Media, who helped oversee the deal between the pair, commented: “TG.Casino is growing at a phenomenal rate, the partnership with AC Milan is going to help to take the brand to the next level of growth and adoption.

“Football Media will be working with TG.Casino on maximising the collaboration through multiple activation strategies, enabling current and new customers to utilise assets associated with the AC Milan partnership, as well as providing a platform for innovation around Web 3.0, igaming and tokenization.”

Through the partnership, $TGC token holders will have the chance to win exclusive experiences with AC Milan, including visits to the Milanello training centre, official jerseys and VIP access to San Siro stadium events.

Akinjobi added: “This will also open up opportunities for $TGC token holders to have the unique opportunities to win lots of experiences offered by AC Milan, as part of our tailored partnership activation strategy.”

The intersection of crypto and football has grown significantly in recent years, with clubs like Manchester City and Borussia Dortmund leading the way with partnerships in the cryptocurrency realm. However, this agreement represents an even further step by venturing into the crypto gambling sector.

“In order for football club sponsorships to be successful, it takes an appetite, willingness and flexibility from all parties to achieve collective goals,” Akinjobi continued. 

We’ve definitely established this here, and will be ensuring that our planned marketing and activation strategies help to maximise the collaboration.

“The plan is to engage with crypto and Web 3.0 audiences across Telegram, as well as educating Web 2.0 audiences about Web 3.0 services. The partnership with AC Milan will enable TG.Casino to achieve this at scale, supported by the growth of Telegram and our planned marketing and activation strategies.

“It’s very exciting times ahead as we’ve created a major opportunity for our client TG Casino, to lead and establish a market around new igaming innovations using Telegram and Web 3.0, with one of the biggest football clubs in the world, in AC Milan.”