Investment firm Bettor Capital has become a partner of Enteractive, a supplier of igaming tech solutions for player conversion and reactivation.
Using fresh investment from Bettor Capital, Enteractive will hope to fuel its growth in North American markets, outlining an aim to accelerate efforts in key growth markets such as the US and Canada.
Mikael Hansson, Enteractive’s CEO, stated: “We’re thrilled to bring Bettor Capital on board as a strategic investor as we continue to expand within the North American market. We have built a strong relationship with the Bettor Capital team and believe that they will bring significant value alongside our existing investors.”
The igaming solutions provider will leverage Bettor Capital’s expertise in the gaming industry, having previously invested in BeyondPlay when LeoVegas divested 25 per cent of its shares in the multiplayer-focused online casino solution provider.
Dave VanEgmond, Managing Partner at Bettor Capital, added: “We are excited to partner with Mikael and the Enteractive team to expand their global business. As online gambling markets, such as the US, mature operators are increasingly focused on player retention and reactivation alongside new customer acquisition.
“Enteractive’s proprietary software powers real one-to-one conversations with players that delivers demonstrable and meaningful ROI for operators, as they re-engage customers that may be considered to have churned.
“With a responsible gambling approach baked into this model, this is a clear win-win for the industry. As a result, Enteractive has established a global blue chip customer base and market leadership position that has the Company primed for continued growth, especially in large and high growth markets such as North America.”
