GiG launches into sweepstakes casino space with SweepX tool

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Gaming Innovation Group has tapped into the rise of sweepstakes casinos across the US by launching SweepX, an AI-supported solution to power sweepstake operators. 

Upon launching the tool, GiG has also announced a binding agreement with sweepstake casino software provider Primero Games to initiate the rollout of its new igaming tech solution. 

The US-focused tool offers AI-assisted content management technology as well as dual-wallet store management for offers and prize redemptions.

Andrew Cochrane, Chief Business Officer at GiG Platform & Sportsbook, stated: “GiG is synonymous with innovation and our SweepX solution is the result of our tireless pursuit of excellence for product innovation across the online sweepstake market.

“As an extremely experienced turnkey solutions provider, the strength inherent in our technology and services has allowed us to develop what we consider to be the leading platform, data and AI driven solutions available within social gaming, and will help power the growth of the market across the US within the next few years.”

Through the partnership with Primero, GiG’s tech offering will be available to online sweepstakes casinos for the first time, tapping into the rising usage of social and free-to-play casino gaming. 

Primero operates over 50,000 sweepstakes machines across the US but this deal will see the company branch out into the online sweepstakes casino gaming sector. 

Barry Rutherford, CEO at Primero, added: “GiG’s world class platform will allow us to bring more content and an experience for our players that is second to none. Combining our unique player acquisition strategy and GiG’s innovative technology, we are positioned perfectly for the US market and for igaming markets across the globe.”