SPRIBE has extended its relationship with the UFC by adding Johnny Walker to its brand ambassador roster.
The third partnership of its kind between SPRIBE and UFC fighters, the deal builds on the supplier’s collaboration with the promotion to bolster branding for its flagship crash game, Aviator.
Walker – seventh in the UFC light heavyweight rankings – will take part in marketing campaigns with SPRIBE to reach players across the world, with the supplier outlining a particular focus on the Latin American market due to the fighter’s Brazilian heritage.
Giorgi Tsutskiridze, CCO at SPRIBE, commented: “Our partnership with UFC is proving to be a huge success, in particular the ambassador fund that we have set up. Athletes such as Johnny have a massive following in our core markets and this particular deal allows us to make further inroads into Brazil.
“Aviator delivers the fast-paced, high-octane action that UFC fans enjoy and with Johnny onboard, we can make more players aware of the game and the explosive gameplay it has to offer.”
SPRIBE’s latest brand ambassador deal with Walker follows similar agreements with UFC light heavyweight champion Alex Pereira and bantamweight contender Merab Dvalishvili.
Walker added: “Aviator offers the same thrills as stepping into the octagon and going face to face with your opponent. I’m delighted to be helping to promote it to players in my home country of Brazil.”
