Digitain excited by African potential of PlaylogiQ virtual sports deal


Digitain’s proprietary content portfolio is set to gain enhanced distribution across the African igaming market after the supplier partnered with PlaylogiQ

With a particular focus on Digitain’s in-house virtual sports products and betting markets, the deal will see PlaylogiQ add the supplier’s content catalogue to its aggregation hub, providing access to African operator partners. 

As a part of its virtual sports content offering, Digitain hosts over 20,000 daily events, with players able to use over 150 betting markets and 10 extra markets to place wagers on virtual sports events. 

Ani Mkrtchyan, Digitain’s Chief Sales Officer, stated: “We are grateful for the opportunity to partner with PlaylogiQ, a company that serves several African B2C brands and has been instrumental in our growth. 

“Their dedication to customer satisfaction perfectly aligns with our own values, and we are excited about the potential for a successful and mutually beneficial partnership that will bring enhanced gaming experience to the players.”  

Content from Digitain’s subsidiary studios will also be included in the aggregation agreement with PlaylogiQ, increasing the visibility of slots, crash and instant games provided by Galaxsys, as well as live casino content from Imagine Live

Baha Yahya, CEO of PlaylogiQ, added: “Partnering with Digitain is a significant milestone for PlaylogiQ. Digitain’s innovative solutions and industry expertise will allow us to offer an enhanced gaming experience to our customers. 

“We look forward to a successful collaboration that will drive growth and deliver exceptional value to the African market.”
The deal adds to a busy week of distribution partnerships for Digitain, coming shortly after the firm offered its virtual sports portfolio to SoftGamings in another aggregation tie-up.