The European Gaming and Betting Association has welcomed global identity verification and anti-fraud platform Sumsub to the organisation as an associate member.
Sumsub’s membership with the EGBA has been described as a strategic partnership that reinforces the two parties’ “joint commitment to promoting a safe and secure online gaming and betting environment in Europe”.
Joining as an associate member, Sumsub will provide its identity verification expertise to support the association’s ID verification awareness and position, as well as its mission of promoting high KYC and fraud prevention standards.
“We are honoured to join EGBA as an associate member and collaborate with industry leaders to drive innovation and compliance in Europe’s online gaming sector,” stated Kris Galloway, Head of iGaming Product at Sumsub.
“As the regulatory landscape continues to evolve, we remain committed to empowering operators and platforms with cutting-edge solutions, tailored to their players’ user profiles. These will enable them to increase efficiency while ensuring security, transparency and protection.”
With a “full-cycle platform” that integrates user verification, anti-fraud and compliance solutions, Sumsub assists operators with streamlining their customer onboarding processes in addition to ensuring regulatory compliance.
Operators can utilise Sumsub’s solution toolkit to “secure the entire player lifecycle, mitigate fraud risks and uphold regulatory standards across their platforms”.
“We are delighted to welcome Sumsub as an associate member and look forward to collaborating with their team,” added Maarten Haijer, Secretary General of EGBA.
“The addition of their expertise in identity verification will be extremely valuable to our association as we continue our efforts to promote a safe, secure and sustainable online gaming and betting environment in Europe. By opening up our membership to include companies like Sumsub, we aim to better unite the industry’s voice.”
Last month, the EGBA welcomed the finalisation of the European Union’s new anti-money laundering framework, believing the standardised rules and reporting requirements will benefit online gambling operators.
