Bally’s Corporation has joined the Responsible Online Gaming Association, an independent trade association that aims to develop and advance responsible gaming practices.
To help customers make informed decisions about online gambling, Bally’s will collaborate with existing ROGA members – bet365, BetMGM, DraftKings, Fanatics Betting and Gaming, FanDuel, Hard Rock Digital and PENN Entertainment – in promoting responsible gambling, funding independent peer-reviewed research, developing evidence-based best practices and driving consumer education and awareness.
Robeson Reeves, CEO of Bally’s Corporation, commented: “We are proud to join the Responsible Online Gaming Association alongside some of the industry’s leading companies. At Bally’s, we are committed to promoting responsible gaming and empowering our customers to make informed decisions about their online play.
“By collaborating with ROGA and its members, we can enhance responsible gaming initiatives, fund research, develop best practices, and educate consumers. Together, we will strive to create a safer and more enjoyable online gaming environment for all.”
Seven operators – bet365, BetMGM, DraftKings, Fanatics Betting and Gaming, FanDuel, Hard Rock Digital and PENN Entertainment – came together to form the ROGA earlier this year in March. The association is led by Executive Director Dr Jennifer Shatley, who has more than 25 years of industry experience.
Over $20m has been committed by the group of operators to support the ROGA’s mission, centred around five core pillars: research, consumer and industry education and awareness, promoting best practices, an independent data clearinghouse and an independent certification program.
Shatley stated: “We are thrilled to welcome Bally’s to ROGA—further demonstrating the collaborative effort of the iGaming and online sports betting industry to keep all forms of online gaming entertaining and fun for every American.
“Bringing on additional operators fulfils ROGA’s commitment to industry-wide collaboration, and I am encouraged and excited for the future of responsible gaming as we work together to enhance consumer protections and collectively amplify RG education efforts.”
