Entain launches The Chase live game show with ITV and Playtech

The Chase game show
Image: Entain

Entain has launched a new live game show modelled on the popular ITV game show The Chase.

Developed in partnership with ITV and Playtech, the game show will be exclusive to the FTSE 100 company’s gaming brands. The game is based on a plinko board instead of answering general knowledge questions like on the show, with two bonus features and a Final Chase.

Steve Watling, SVP Gaming, ITV Studios Global Partnerships, commented: “The Chase Live has been our most anticipated game release in 2024. We have been working with the teams at Entain and Playtech for many months on bringing one of the UK’s most successful and popular game show brands to the live casino space.

“The atmosphere and game elements of “The Chase” have been turned into an engaging and unique live game with the main plinko game, Head to Head and Final Chase bonus games. We are excited to see the game’s success exclusively across Entain’s portfolio.”

Entain noted that The Chase has seen a 56 per cent increase in player spending in its first month of operations in comparison to previous top-tier launches with similar plinko mechanics.

The gaming company added that the reaction to the live game show “underscores the game’s compelling design and engaging gameplay, setting a new standard in the game show genre”.

“The launch of “The Chase” reaffirms Entain as the home of innovation, excitement, and fun,” stated Graciella Anthony, Global Head of Live and Table Games at Entain. 

“We are always striving to create innovative content that stands out in the growing live game show genre. As the data shows, it has already been a hit with our customers around the world and we expect the game to continue its impressive growth trajectory.”

The Chase live game show is hosted from Playtech’s live studio in Riga and is operational 24/7 for customers globally. The title went live first to Entain’s UK customers, followed by Ontario, Belgium and Brazil, with South Africa and Italy to follow soon.

Kevin Kilminster, Chief Product Innovation Officer at Playtech, added: “We are thrilled with this bespoke delivery of the popular ITV game show “The Chase” for Entain, following the highly successful launch of “Well Well Well Live”. 

“This new game show, developed in partnership with Entain and ITV, is the first plinko live game developed by Playtech featuring two unique bonus rounds, emulating the experience of the original popular game show. 

“This joint project is a testament to our strong partnership with Entain, as we remain committed to supporting them and creating new and unique content for their players.”