SkyCity Entertainment to utilise Gentoo Media’s GiG Comply tool

SkyCity Adelaide Casino
Image: Neil Cox/Shutterstock

Gentoo Media, formerly known as GiG Media, has secured a partnership with SkyCity Entertainment Group, to utilise its automated compliance and brand protection tool, GiG Comply.

Through the agreement, GiG Comply will assist SkyCity in monitoring affiliate marketing, making sure that it is abiding by brand guidelines and regulatory requirements, with an emphasis on responsible gambling and safeguarding the brand.

Mads Birch Jespersen, Director of Marketing & Media from SkyCity, stated: “In a rapidly evolving online casino landscape like New Zealand and given the comprehensive compliance standards that SkyCity is determined to uphold, GiG Comply offers an additional filter for us to meet these standards.

“The tool allows us to explore and expand our online presence while keeping everything in line within our regulatory strategy.”

Gentoo Media noted that the link-up demonstrates the two parties’ dedication to high compliance and brand protection standards, with SkyCity able to meet ever-changing igaming regulatory requirements.

“We are thrilled to add SkyCity to our growing list of partners for GiG Comply, and we look forward to assisting them with their compliance strategy, safeguarding their brand,” added Rasmus Bank Nielsen, Head of GiG Comply.

“We hope our new partnership with SkyCity is the start of a long-standing collaboration to strengthen their affiliate marketing compliance, ensuring that they will remain in control of all of their marketing, and are in line with responsible gaming.”