Betway has expanded its partner portfolio with the addition of Nottingham Forest, signing a long-term deal with the Premier League club to become its official betting partner.
Through the agreement, Betway’s logo will be featured on LED advertising boards around the football club’s stadium, the City Ground, on all Premier League, FA Cup and Carabao Cup matchdays.
Alongside branding rights, the deal also includes a range of benefits to engage new and existing customers, including tickets, merchandise and ‘play on the pitch’ opportunities.
Neal Menashe, CEO of Super Group, the parent company of Betway, commented: “We’re thrilled to embark on this partnership with Nottingham Forest, a club with a rich history and a passionate fanbase.
“Betway’s customers love football, especially the Premier League, and we leverage partnerships like this to reward them with exclusive opportunities and content.”
Betway will also work closely with Nottingham Forest to provide training and initiatives as part of a joint and ongoing commitment to safer gambling.
Nottingham Forest joins several Premier League teams that have partnered with Betway, including West Ham United, Arsenal, Brighton & Hove Albion and Manchester City.
“We are delighted to welcome Betway as our ‘Official Betting Partner’,” Paul Bell, Chief Operating Officer at Nottingham Forest.
“Their reputation for excellence and commitment to enhancing the fan experience makes them a perfect partner for Nottingham Forest. This partnership will bring new opportunities for our supporters, from matchday experiences to unique fan engagement initiatives. We look forward to working closely with Betway over the coming seasons.”
Earlier this month, Super Group published its Q2 2024 results, calling the financial period its “strongest quarter ever” with revenue reaching an all-time quarterly record of €414.7m.
The group also provided additional information on its exit plan for its US sportsbook product, as well as its maintenance direction for igaming operations in the North American market.