Rami Nahum, Co-Founder and CEO of 4Play Gaming, spoke with us ahead of the forthcoming SBC Summit Lisbon to highlight the company’s unique strengths and the way in which it brings fresh ideas to the igaming industry.
For those among our audience who are unfamiliar with 4Play Gaming, can you summarise what the brand is about and where it fits within the gaming industry?
We established 4play Gaming after many years in the industry where we found out that the entire gaming sector is lagging way behind other industries in two main domains, technology and business model. While the technology is left to traditional multi tenancy platforms (one platform instance serves many operators) with a patch on patch approach, we decided to offer the most cutting edge technology existing and with an event-based system which uses AI for many features and replaces algorithms which don’t always dynamically answer the need to adjust to the specific player.
As for the business model, instead of offering revenue sharing, we made the same transition that other industries did years ago to a subscription fee model. This transition gives back control to the operator over planning long-term budget and confidentiality on his financial performance.
We offer to our operators turnkey casinos, crypto-based casinos and sportsbooks, while allowing our operators to choose their preferred game, CRM, and payment providers. We also offer managed services like sports trading, customer support, and KYC compliance in order to cater to operators that would like to have 360 degrees of covering their operations.
What is unique about the fixed-fee model and why is it better than the traditional revenue sharing-based model?
The fixed-fee model allows operators to better plan their annual expenses and take control over their business. Unlike revenue sharing, it is not performance-based, which means as operators grow, they won’t face increasing fees. Additionally, since 4Play Gaming doesn’t charge based on performance, operators maintain full control over their financial results and operations without having to disclose their financial performance to 4Play Gaming or to anyone else outside of their organisation.
Tell us about the formation of the company. What was the reason for establishing 4Play and who are the main people behind it?
Both Josh Shoham and I played major roles in SBTech’s R&D. When we set out to build our platform, we aimed to bring fresh ideas to the industry, both technologically and business-wise. We recruited talent strategically, focusing on what to retain and improve. Our first decision was to create an event-based architecture, making our platform unique and innovative. Secondly, we shifted from the traditional revenue-sharing model to a subscription fee, allowing operators to succeed without financial penalties based on performance, fostering a fairer and more supportive environment.
A cursory glance at your website indicates that you offer a lot of services, specifically igaming; turnkey casino; crypto casino; and sportsbook. Can you share more details about those products and what makes them stand out from the competition?
At 4play Gaming, we’ve redefined what it means to be a leader in the igaming industry. Our cutting-edge technology leverages AI and event-based systems to create an adaptive and highly personalised gaming experience. We recognised the limitations of traditional revenue-sharing models and pioneered a subscription-based approach, providing our clients with predictable and transparent costs. This model empowers operators to plan their finances with confidence and confidentiality.
Furthermore, we offer unparalleled customisation and control. Operators can choose their preferred games, CRM systems, and payment providers, ensuring that their platform perfectly aligns with their vision and needs. Our comprehensive suite of services, from turnkey and crypto casinos to advanced sportsbook solutions, combined with managed services like sports trading, customer support, and KYC compliance, ensures that our clients have everything they need to succeed in one place. This holistic approach not only sets us apart but also propels our clients to new heights in the competitive gaming market.
You also offer a suite of managed services. What are the key elements of these that should convince potential clients to choose 4Play as a supplier?
4play Gaming’s suite of managed services includes several key elements that make it an attractive choice for Operators:
- Sports Trading: Professional management of sports betting operations to maximise profitability.
- Customer Support: Comprehensive support services to ensure a high-quality player experience.
- KYC Compliance: Robust Know Your Customer procedures to meet regulatory requirements and enhance security.
Choosing 4play Gaming means accessing a comprehensive set of managed services that cover all aspects of gaming operations. Our professional sports trading services help operators maximise profitability, while our dedicated customer support ensures players receive the best experience possible. Our robust KYC compliance procedures meet regulatory standards and enhance security, giving operators peace of mind. This holistic approach allows our clients to focus on growth and innovation, knowing their operational needs are expertly managed.
Technology is clearly at the heart of what you do. What can you tell us about your standalone platform and the tech advancements that 4Play has to offer, especially around speed of launch?
Absolutely, I’d be happy to elaborate on that. Our standalone platform is a cornerstone of our strategy for innovation and efficiency. One of the standout features of our platform is its modular architecture. By breaking down our system into distinct, independent modules, we allow different teams to work on various components simultaneously. This modular approach not only accelerates development but also enhances our ability to quickly adapt to changing requirements or market conditions.
We focus on using automation and modern development practices to streamline our processes. This helps us test and release new features and updates quickly, ensuring high quality and reducing errors.
Our platform is built with scalability in mind. We leverage advanced cloud infrastructure to ensure that as our user base grows, our system can handle increased demand efficiently. This scalability is crucial for delivering a consistent and reliable experience, even during peak times.
Additionally, we’ve integrated advanced data analytics capabilities into our platform. This allows us to monitor performance in real-time and make data-driven decisions to optimise both the speed and quality of our launches.
We’re also deeply committed to enhancing user experience. By focusing on intuitive interfaces and streamlined processes, we ensure that not only do we launch new features quickly, but we also deliver them in a way that is seamless and engaging for our users.
In essence, these technological advancements are designed to enable us to deliver new and improved experiences to our users faster and more efficiently than ever before.
With SBC Summit Lisbon close on the horizon, what are you looking forward to most about your presence there?
Firstly, we’re thrilled to connect with industry peers, partners, and potential clients. It’s a fantastic opportunity to engage in meaningful conversations, share insights, and explore new collaborations. The networking opportunities at SBC Summit Lisbon are unparalleled, and we’re looking forward to strengthening our relationships within the gaming community.
Secondly, our stand at the event is not just a showcase but a reflection of our commitment to pushing the boundaries of gaming technology. We’re excited to unveil some groundbreaking features and advancements that we believe will redefine the industry standards. It’s an opportunity for us to demonstrate the full potential of our platform and how it can drive innovation and growth.
We’re also looking forward to the interactive demonstrations we’ll be hosting. Our team has put in a tremendous amount of work to create engaging and immersive experiences that highlight the unique capabilities of our technology. We’re eager to see the reactions from attendees and gather feedback that will help us continue to refine and enhance our offerings.
It’s been rumoured that you have an interesting AI-centric product waiting in the wings to be launched at SBC Summit Lisbon. Without giving away the secret sauce, what can you tell us about it?
Yes, we’re incredibly excited about the upcoming launch. While I can’t reveal too much just yet, I can tell you that this AI-driven product is going to amaze the industry. It’s something we’ve been developing with the goal of setting a new standard in our field. After its launch, we believe it will be a game-changer that everyone will need to adjust to. We’re confident that this technology will transform the way things are done, and we can’t wait to share it with the world. We’ll be providing an exclusive sneak peek just before the summit, and we’ll have live demonstrations during the event.
