Caesars Entertainment has secured a partnership with the Detroit Lions ahead of the new NFL season.
Through the agreement, Caesars Sportsbook will become the team’s official sports betting partner, while Caesars Entertainment will be the team’s official igaming partner.
Custom fan experiences will be made available through Caesars Rewards, with sponsorship assets and the use of official Detroit Lions logos and marks in multiple online casino games on Caesars’ digital platforms.
As part of the deal, Caesars will be launching an online casino live dealer blackjack game featuring a custom-made Detroit Lions felt, set to go live exclusively in Michigan at the start of the 2024-25 NFL season on Caesars Palace Online Casino and Caesars Sportsbook & Casino.
“We’re thrilled to partner with the Detroit Lions to bring opportunities to their fans that cater to their interests and are unique to the royal experience only Caesars can deliver,” stated Eric Hession, President of Caesars Digital.
“We’ve enjoyed a great relationship with sports fans in Michigan, and partnering with one of the most passionate fan bases in the NFL will help us grow that connection as we continue to expand our offerings in the state with the launch of Horseshoe Online Casino later this year.”
During Lions’ games at Ford Field, Caesars’ brands – Caesars Sportsbook, Caesars Sportsbook & Casino, Caesars Palace Online Casino, and Horseshoe Online Casino – will be featured throughout the stadium. The gaming brands will also be present in radio spots on the Detroit Lions Radio Network and on team digital and social media.
In Michigan, Caesars Sportsbook & Casino has offered in-person sports wagering since 2020 and mobile sports wagering since 2021 through a partnership with the Grand Traverse Band of Ottawa and Chippewa Indians.
Detroit Lions Vice President of Corporate Partnership, Mace Aluia, added: “As we embark on this season, we’re proud to enhance our fan experiences with Caesars Entertainment.
“This partnership will unite Lions fans who are passionate about the team, offering them exclusive opportunities to engage with us both at Gamedays at Ford Field and through Caesars’ digital platforms here in Michigan.”