The Gambling Commission is set for a partnership with CasinoReviews.com for the affiliate site to bolster its free Alternative Dispute Resolution (ADR) services.
It looks to enhance protections for players at UK casinos and strengthen the mediation process for those engaging in disputes with UK operators.
The affiliate underlined upon launching the ADR service that the complaint management system has been “designed to foster a safer and more enjoyable online gaming experience”.
Duncan Garvie, Head of ADR Services at CasinoReviews.com, commented: “This GC approval reinforces our commitment to advocating for players.
“We’re thrilled to extend our services to UK operators for free, allowing us to ensure a fairer and safer gaming environment for players globally. Our goal has always been to champion transparency in the industry, and this new step furthers that mission.”
Garvie previously stated on the CasinoReviews ADR: “CasinoReviews.com has been designed to be the players’ champion, and we are committed to putting them first. The launch of our ADR service is a testament to our focus on player protection in 2024 and beyond.
“This initiative is not just a service; it’s part of our mission to make online casinos safer and more fun to use. We believe in championing the consumer and, when coupled with our rigorous reviews process, our ADR service is a significant step towards a more transparent and accountable igaming industry.
“With the full ADR service, CasinoReviews.com will be able to give legally binding rulings, further strengthening our position as an advocate for users and a leader in consumer protection.”
The move comes amidst regulatory transition in the UK, with the region implementing white paper changes after a change of government.
Progression when it comes to changes to the white paper have been cited as imperative for the sustainability of the UK marketplace as it moves forward into an era of new framework.