bet365 has grown its US partnership with Playtech, expanding into an additional state.
Playtech will now provide its content offering to bet365 in the state of Pennsylvania, alongside the current deal between the operator and supplier in New Jersey.
“We are thrilled to expand our partnership with Playtech into Pennsylvania,” commented a bet365 spokesperson.
“Our collaboration has consistently delivered innovative and exciting gaming experiences for our players. We look forward to developing upon our already solid partnership as we continue to grow our offering and achieve new milestones together in the US market.”
The collaboration between Playtech and bet365 goes well beyond the US, as last month, the supplier and operator collaborated in Spain, launching a tailored Super Spin Roulette game – Ruleta Súper Spin – in the country’s online casino market.
Back in April, the two parties also joined forces to launch Super Mega Ultra, a live casino game show title derived from the operator’s established slot of the same name.
Elsewhere in the US, Playtech has recently agreed to a multi-year partnership with the University of Nevada, Las Vegas, which aims to utilise technology to create a more sustainable gambling environment.
Kevin Kilminster, Chief Product Innovation Officer at Playtech Live, added: “We are excited to extend this partnership into another US state, continuing to support bet365 with solutions to support their strategic objective by creating new and engaging content for their customers.
“Together, we have developed many innovative solutions, dedicated environments and bespoke games across many markets, and we look forward to further strengthening our successful partnership with this world-class operator.”
Last week at SBC Summit, Playtech took part in a press conference alongside MGM Resorts International to discuss their collaboration for MGM Live, an array of live casino products broadcasted directly from MGM’s world-famous Las Vegas establishments.