Aristocrat Interactive has partnered with marketing specialist DirectBe to power the launch of two new igaming brands in the UK gambling market – Betfusion and Playwins – through its igaming white-label offering.
The online real money gaming division of Aristocrat is supplying its igaming white-label solution to DirectBe to facilitate the launch, with Betfusion and Playwins platforms utilising the solution’s player account management, sportsbook and managed services.
Regarding their respective launch dates, the Betfusion brand is live now, while the Playwins brand will be available from mid-November.
“Aristocrat Interactive is a powerhouse in the igaming industry and it’s fantastic to be able to launch two new ambitious brands using their complete igaming & sports-focused igaming white-label solution,” commented Hossein Ebrahimi, Chief Executive Officer of DirectBe.
“We look forward to both brands going live for the first time and expect that players will react very positively to the range of engagement opportunities they are presented with.”
While beginning in the UK, DirectBe has plans to grow into different regulated markets globally in the future through its partnership with Aristocrat.
Jonathan Chilton, Managing Director of Aristocrat Interactive iGaming White-Label, commented: “This relationship aligns with our strategic vision of further enhancing Aristocrat Interactive’s presence within the major UK market.
“We firmly believe our cutting-edge technology and top-tier sportsbook will help both DirectBe brands succeed, providing their customers with an unparalleled digital experience.”
