Game Lounge has strengthened its growth strategy through the acquisition of Meneer Casino.
It serves to bolster the presence of the firm within the Dutch market, as it continues to build its global presence.
Richard Dennys, CEO of Game Lounge, commented: “We are thrilled to welcome Martin and his team to Game Lounge. This acquisition aligns perfectly with our growth strategy and commitment to providing high-quality iGaming experiences to players worldwide. Meneer Casino’s strong reputation and deep understanding of the Dutch market make them an invaluable addition to our network.”
Meneer Casino focuses on in-depth reviews, guides, and comparisons of licensed online casinos, ensuring players can make informed decisions in a safe and regulated environment.
Martin van Geest, Founder and Chief Editor of Meneer Casino, expressed his enthusiasm for the partnership, added: “Joining forces with Game Lounge marks an exciting new chapter for Meneer Casino. At Meneer Casino, our mission is to provide players with honest, reliable information so they can make better choices and play smarter. We’re confident that Game Lounge’s expertise and resources will help us reach an even wider audience of Dutch players.”
Ben Robinson, Managing Partner of Corfai Capital, who brokered the deal, emphasised that it unites two ‘highly complementary businesses’, and underlined the significant value formed off the back of the collaboration.
The acquisition comes amidst an interesting time for the Dutch market as political back and forth continues in the country.
Most recently, Holland Casino outlined ambitions to strengthen support against the upcoming tax rises being proposed by the government in the Netherlands.
The rises come following the 2025 Budget, which was presented by Dutch Finance Minister Eelco Heinen, who is serving under the cabinet of Prime Minister Dick Schoof.
It’s a budget that saw the casino announce plans to reduce operating hours across its venues in Rotterdam and Amsterdam starting next year. In addition, its branch in Zandvoort has already been confirmed for closure by February 2025.
