Ladbrokes has continued to leverage HungryBear’s Slot Masters series by gaining an exclusive launch for Genie Jackpots Rapid Rounds, which utilises IP from Blueprint Gaming.
The latest installation in HungryBear’s free-to-play multiplayer slot series is the first title to incorporate instant prizes, turning away from the series’ typical leaderboard format for a ‘significant shift in gameplay’.
Players will only be able to access the latest Slot Masters title via Entain‘s Ladbrokes’ platform, as part of an ongoing collaboration between HungryBear and the UK operator.
Grant Alexander, Head of Gaming Product Marketing at Ladbrokes, commented: “Launching Rapid Rounds is a natural evolution of the immensely popular Slot Masters multiplayer game. The instant win mechanic adds a whole new layer of excitement for players, and we’re excited to offer this exclusive experience at Ladbrokes.
The online casino supplier called upon IP from Blueprint Gaming’s Genie Jackpots to develop the title, building on an existing relationship between the two UK-based studios.
Last year, the two suppliers came together to launch Slot Masters versions of classic Blueprint Gaming slot releases.
Alexander added: “By utilising Blueprint Gaming’s legendary Genie Jackpots as the foundation, we’ve created an experience that feels familiar yet offers something entirely fresh.”
Ladbrokes continues to leverage HungryBear’s Slot Masters series for added gamification on its UK online casino platform, having offered players the chance to win various prizes using the game’s multiplier format in recent years.
Additionally, the two companies have collaborated on exclusive Slot Masters titles before Genie Jackpots Rapid Rounds, launching football-themed title Clash of the Day last year.
Following that activation, HungryBear CEO and Founder Justin Chamberlain praised the firm’s partnership with Ladbrokes, stating: “We’re proud to have taken our partnership with Ladbrokes to the next level. The operator was among the first to back the Slot Masters concept, and we value their trust in deploying this latest sports version.”