Caesars Entertainment has launched its Horseshoe Online Casino brand in the US state of New Jersey.
With Horseshoe Online Casino going live in the Garden State, the igaming platform is now operational in its fifth jurisdiction in North America, as the brand is also present in Michigan, Pennsylvania, West Virginia and the Canadian province of Ontario.
“We are excited to announce that Horseshoe Online Casino is officially live in the Garden State. New Jersey is the fifth jurisdiction where the cutting-edge online casino app and desktop platform is live in,” Caesars said in a LinkedIn post.
“Players on Horseshoe Online Casino in the US can earn Reward Credits through their play that can be redeemed for exclusive experiences at more than 50 world-class Caesars Rewards destinations including Caesars Atlantic City, Harrah’s Resort, and Tropicana Atlantic City.
“The platform also debuts with promotions offering digital players the chance to win real-world experiences at top Caesars destinations such as Horseshoe Las Vegas.”
Caesars launched the Horseshoe Online Casino brand at the beginning of October.
Building on the Horseshoe brand, the platform was first rolled out in Michigan through the operator’s partnership with the Sault Ste. Marie Tribe of Chippewa Indians.
Recently, Caesars completed its World Series of Poker brand sale to NSUS Group, the parent company of GGPoker, in addition to entering a definitive agreement to sell the LINQ Promenade to a joint venture between TPG Real Estate and the Investment Management Platform of Acadia Realty Trust.
Last month, the operator also reported a more than 80% increase in icasino for the third quarter of 2024, supporting online revenue growth of over 40% year-over-year.
