The growth of the social casino market has continued in the US, with Legendz launching social gaming and sportsbook operations in 43 states.
Key to the expansion will see Legendz bring a social casino and sweepstakes platform to the 43 markets, which will include an extensive range of free-to-play games, including hundreds of slot and live table games.
The company’s co-Founder Henrik Persson Ekdahl, stated: “With a full suite of slots, live casino and sportsbook as well as some unique features that we’ll be rolling out over the next few months, we think our guests will find a social gaming experience they can’t get anywhere else.”
Social casino engagement has continued to thrive across the US states where they are available, with many even touting their potential for expansion into other global markets.
Managing Director Charlie McMaw, added on the expansion: “Legendz is introducing a groundbreaking approach to rewarding loyal users and retaining its players with its unique daily reward slot game. The game will offer a chance to win hundreds of free Sweeps Coins every single day. We’re transforming traditional rewards into an engaging experience, staying true to our core value: delivering entertainment at its finest.”
It comes as a growing number of brands are eyeing the sweepstake and social verticals for expansion. In a recent piece for CasinoBeats, Jamison Selby, President of Rubystone emphasised that Social and sweepstake casinos present an “enticing alternative for market entry into the US and Canadian territories”.
He added: “Leveraging sweepstakes offerings, businesses in the entertainment, sports, or travel industries can tap into the market’s potential. Integrating a fully operational social gaming site with their service has the potential to generate substantial revenue streams and offer customers a new, exciting, and highly engaging entertainment experience.
“Operators can also discover a lot about player demands through sweepstakes casinos. A game’s success on a sweepstake platform can provide operators with valuable information about its popularity, offering useful insights into its engagement rates. This data can be extremely valuable to both operators and developers, allowing the former to reconsider their gaming catalogues and the latter to refine their gaming output and make needed changes.”
