Gaming Innovation Group (GiG) has bolstered its Latin American presence through expansion into Mexico following a deal LuckyDays.
It’s a deal that will enable LuckyDays to maximise GiG’s CoreX platform and AI tools, DataX and LogicX, as it looks to boost player acquisition and retention in the Mexican market.
Richard Carter, GiG CEO, commented: “This agreement represents a combination of a high-growth market and our established, successful partnership with LuckyDays.
“Together, we have the ideal elements to enhance our partner’s operations through cutting-edge, next-generation technology and our extensive experience in navigating evolving regulatory landscapes.”
Furthermore, analysts have predicted that Mexico could reach $3.7bn in gross gaming revenue by 2028, as reported by H2 Gambling Capital.
“GiG’s proven solutions empower us to launch and scale effectively in this new market, aligning with our vision for sustained growth and exceptional player experiences,” added a LuckyDays spokesperson.
“We look forward to a successful expansion in Mexico and beyond, bringing our high-quality offerings to a broader audience with GiG as a trusted partner.”
The news comes builds on the continued expansion efforts of GiG have previously ventured into the Asian market through a deal with Bloomberry Resorts in the Philippines this month.
