Hard Rock Casino NL has made changes to its senior leadership team with the appointment of Cristiano Blanco as its new Chief Executive Officer.
Blanco brings 17 years of gambling industry experience to Hard Rock Casino NL, joining from DAZN Bet where he was Chief Experience Officer.
Previously, Blanco has held senior positions at ComeOn Group, Kindred Group and BetBright, where he was Chief Product Officer, Group Head of Gaming as well as Gaming Director respectively. He has also worked for 32Red and Betclic Group.
“I am excited about this new challenge and the opportunity to work with an iconic global brand,” commented Blanco on his new role.
“Hard Rock Casino NL fits perfectly with my personal values in terms of style and tone of voice. I look forward to stimulating this rising star player in the Dutch market towards further growth, maturity and scalability. “
Hard Rock Casino NL is operated in the Netherlands as part of a brand licensing agreement with iCasino BV, which has an online gambling licence to operate in the country.
Paul Strikers, who was previously the Hard Rock Casino NL CEO, will stay on at the operator as MLRO and Public Affairs Manager.
“We are pleased with Cristiano, an experienced person in the right place,” added Strikers.
“With his background at Kindred/Unibet and ComeOn, Cristiano has valuable expertise of the Dutch online casino market.”
Earlier this year, Hard Rock Casino NL grew its online casino offering in the Netherlands after securing content partnerships with Bragg Gaming Group and Stakelogic.