Superbet has reached a €1.3 billion refinancing agreement with Blackstone and HPS Investment Partners.
The new arrangement will support the company’s ongoing expansion. Superbet has announced that the raise will help support its ongoing expansion and provide a strong platform for the coming years as Ii looks to execute its growth strategy.
Superbet’s Growth Strategy: Expansion, Innovation, and Market Leadership
The company’s strategy includes expansion in the newly regulated Brazilian market, potential mergers and acquisitions, continued investment in its proprietary technology platform, and new ‘innovative technologies.’
The Superbet Group’s Chairman, Hans-Holger Albrecht, commented: “We are delighted to announce the successful signing as we continue our growth trajectory. The fact that we have two blue-chip investors, Blackstone and HPS, is not only a milestone for the company, but also, given our strong balance sheet, is something that enables us to continue our expansion story, driven by our unique tech and product position.”
He continued: “Together with Blackstone and HPS, we will drive sustainable growth through investments in innovative technology, the enhancement of our entertainment ecosystem, and strengthen our strong culture of responsible entertainment.”
Albrecht emphasized the importance of being a technology-driven company that aims to deliver a unique offering to its customers. Superbet strives to create an ‘entertainment ecosystem’ that includes sports betting, curated content, and pertinent social media.
Jimmy Maymann, co-CEO of Superbet Group, echoed this sentiment: “The core vision of Superbet is to scale at pace and become a global leader in the tech and entertainment industry through product innovation and a customer-centric approach.”
Sacha Dragic, Founder and co-CEO, remarked, “Our strong financial fundamentals and operational excellence provide a solid platform to accelerate growth in our existing markets while also targeting expansion into high-potential markets.”
Raphael de Botton, Senior Managing Director at Blackstone Tactical Opportunities, concluded, “Sacha is a visionary founder and entrepreneur, backed by an exceptional management team. We are proud to continue to support this company on its remarkable journey of growth and innovation. With exciting expansion plans on the horizon, we look forward to our ongoing partnership and the opportunities that lie ahead.”
Blackstone’s Betting Big: CIRSA, Superbet, and the European Gambling Market
Late last year, it was reported that Blackstone was to list CIRSA SA on the Bolsa Madrid exchange. The private equity giant acquired the Spanish operator from Manuel Lao Hernandez in 2018 for €2 billion.
CIRSA’s acquisition was part of Blackstone’s strategy to expand its European gambling portfolio. The operator was on track to achieve net revenues exceeding €2 billion in 2024. The reports suggest Blackstone plans to list 20-25% of CIRSA’s shares on the exchange, aiming to raise between €700 million and €1 billion.
The company operates 30,000 gaming machines across Spain, 40 bingo halls, six casinos, and 237 arcades. CIRSA is now the largest operator in Peru after acquiring Apuesta Total in early 2024. It added 500 betting kiosks and an online sportsbook to a portfolio already boasting 3,200 slots and 19 brick-and-mortar casinos.
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