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Adam Roarty is a journalist covering sports betting, regulation, and industry innovation for CasinoBeats. His coverage includes tax increases in the UK, covering breaking stories in the ever-evolving landscape of US betting such as the...
Read Full BioMarlon Wayans has joined a growing list of celebrities promoting social casinos, partnering with MyPrize. The actor and comedian released a YouTube video announcing the partnership, declaring, “I’m rich! I’m rich!”
His deal follows NBA star James Harden signing on as an ambassador for MyPrize at the end of last year. Wayans kicked off the deal with a YouTube video of him playing slots on the platform.
Like Harden, Wayans joins the company as a “Premier Creator,” inviting fans to play, chat, and hang out with him in livestreams. Wayans, who is currently on tour playing live shows at Hard Rock casinos, commented, “I’m excited about MyPrize because they focus on culture and make it possible for me to connect with my fans directly in a way that wasn’t possible before.”
He added, “I can’t wait to jump on MyPrize and play games, joke around, and hang out with my fans around the world. MyPrize offers the future for how fans, actors, creators, and comedians will connect and cultivate all-new relationships together.”
MyPrize Expands Online Presence
The acquisition of well-known celebrities such as Harden and Wayans is part of MyPrize’s expansion strategy, which launched its social casino platform in 2023.
The company uses virtual currencies to run its sweepstakes casino, a model that has come under increasing legal scrutiny in the US. Florida became the latest state to advance legislation that proposes explicitly banning the platforms.
MyPrize claims to have over 1.2 million users and aims to attract more players as it increases its online presence through social media influencers. CEO Zach Bruch was hopeful Wayans could boost the brand, commenting, “Bringing Marlon Wayans into the MyPrize creator ecosystem is a massive moment for our platform.”
He added, “Marlon is a comedy icon, a multi-faceted entertainer, and a cultural pillar across decades whose creativity and charisma have shaped generations. With Marlon joining MyPrize, we’re offering his fans spanning generations a place to play, connect, and hysterically laugh together in a way that is authentic, unfiltered, and fundamentally social.”
Prediction Markets Also Targeted
MyPrize is not dissuaded from operating in legal gray areas. In addition to operating a sweepstakes casino, the company also partnered with Crypto.com in November to launch MyPrize Markets, a prediction market platform.
In a press release, the company said that it is “a first of its kind product allowing users to access social gaming and prediction markets for the first time in one unified platform.”
On the partnership, Bruch said, “Together we will lean in and deliver fun and engaging experiences for our players and bring major enhancements to the social, livestreaming content, and community engagement that the MyPrize platform fosters.”
