THE PULSE OF THE CASINO INDUSTRY

Rich Casino latest to add Fifth Street gamification

Rich Casino is the latest online casino brand to benefit from Fifth Street gamification technology and reward management.

Rich Casino lines up alongside numerous casino brands that already fall under the Fifth Street umbrella, including Tangiers, Thebes, 7 Reels, 21 Dukes, Casino Moons, Winward and 7 Spins.

Fifth Street provides gamification technology and reward management for industry leading VIP and loyalty programs. There has been a considerable investment made to improve the existing technology of their clients’ casinos and several features have been added, including monthly promotions, VIP benefits and regular Races to be held on a daily basis.

These Races are mini-tournaments with low minimum bets of under $1 and top prizes of $1,000 or more per game. The Races are to be held every hour throughout the day, every day of the week. They are free to join and in order to win players must simply accumulate as many points as possible.

Players also have the option to play up to four games at once. In addition, there will be two main Races held each day with higher prizes, also free to join. These main Races run for 55 minutes and will be held at set times of day and run on one game only.

“This is a very exciting development for Rich Casino,” said Gwen Adams, spokesperson for Rich Casino.

“The Fifth Street name adds real value to all its associated brands, with the most benefits being passed directly to the player, through better customer care, better technology and more frequent opportunities to win,” added Adams.

Stewart Darkin

Stewart Darkin

Stewart has been in gaming journalism since 2012, working across online and land-based betting and gaming sectors, in both print and digital media. Following five years as editor of iNTERGAMINGi magazine, Stewart joined SBC in January 2018 to oversee the growth and development of the CasinoBeats brand. He has a wife, two kids, two dogs and two degrees, and – as a Spurs fan – continues to believe that the good times are just around the corner.

All Articles by Stewart