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Pink Casino has been reprimanded by the Advertising Standards Authority (ASA), following a complaint about a misleading advert.

Relating to a received email, a subject heading of “100% Losses Back + Free Scratchcard” was detailed, with further information stating “One Free Game! Don’t forget to also claim your free Deal or No Deal scratchcard! No deposit required, just opt in with code DEAL and start scratching!**”

Further investigation found that the asterisks led to more information at the bottom of the email, which said “Offer only available to those in receipt of this email. Opt in with code DEAL before 23:59 Sunday 30th July. Free scratchcard will be awarded as £1 bonus with 10x wagering requirement.”

After opting into the offer, the complainant had their cash winnings from elsewhere on the website taken as part of the scratch card’s wagering requirements, and therefore challenged the misleading nature of the ‘free’ promotion.

Considering the evidence, and subsequent response, the ASA upheld the complaint, ruling that the advert must not appear again in its current form and telling Pink Casino “not to claim that their promotions were “free” if there was a cost involved in taking advantage of the offer.”

The ASA also investigated Broadway Gaming brand Rehab Bingo, challenging whether the name is irresponsible in the context of gambling and suggested it could provide an escape from personal problems.

After being told not to use the term “Rehab” in the context of gambling, a re-branding to Rosy Bingo has since taken place.