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Caesars Entertainment Corporation has announced the introduction of sports betting to its casinos in New Jersey and Mississippi, initially beginning with its Bally’s Wild Wild West property in Atlantic City today (Monday 30 June).

Its sister casino of Harrah’s Atlantic City is to start operations on August 1, with the Horseshoe Tunica and Harrah’s Gulf Coast properties in the Magnolia State poised for commencement in mid-August.

A swift introduction of mobile betting throughout New Jersey, designed to compliment its online poker and casino offerings, is also planned, as well as on property via the Caesars Casino & Sports mobile app in Mississippi.

A further roll-out of its mobile application is also part of its wider ambitions, “when and if it becomes legal and economically attractive for Caesars to do so”.

“The recent Supreme Court ruling allows us to expand our sports betting digital and mobile offerings into new markets,” said Mark Frissora, president and chief executive officer of Caesars Entertainment. “We recognise that our customers expect exciting new experiences, which is why we will continue to offer new products through our mobile and digital platforms and inside our properties.”

Caesars is to bring its sports betting service to consumers via its partnership with Scientific Games, whose OpenBet sportsbook is to power operations both on-property and via digital platforms.

Barry Cottle, president and chief executive officer at Scientific Games, said, “We’re thrilled to partner with Caesars to help them bring best-in-class sports wagering experiences to their players.

“With OpenBet, our powerful and robust sportsbook platform, Caesars will have a truly open platform and end-to-end product suite that delivers the very best and flexible solutions, and has proven success managing the largest share of the world’s online bets, more than 2 billion online bets annually.

“Our SG Digital team is excited to help Caesars stay ahead of the game, as they work to expand their sports betting, digital and mobile offerings into newly regulated markets.”