Online slots developer 2BY2 Gaming has signed up to First Look Games, the platform that provides a direct link between game studios and online casino affiliates.
2BY2 Gaming joins developers, including 1X2 Network, using the platform to share with publishers up-to-date, compliant information and assets for their games.
The developer can now upload its full portfolio to the First Look Game Library, including game information sheets and marketing assets that affiliates can download and use to create content for users.
The developer has also signed up to First Look Premium, allowing it to upload game information and assets two weeks prior to launch, offering a select group of affiliates a “first look”.
Tom Galanis, founder of First Look Games, said: “We are thrilled by this partnership with 2BY2 Gaming and believe our platform will offer the developer tremendous value”.
“2BY2 Gaming is a well-established and thriving premier game studio which seeds its content through aggregators and will hugely benefit from the direct exposure First Look Games gives them within our publisher network.”
Bob Schuijt, founder of MB Consulting International and the exclusive online distributor of 2BY2 Gaming video slot content, said: “The challenge as a game supplier is that we have little to no control on how and to what extend operators promote our games.
“By directly connecting with the affiliates and their networks, we can finally bridge this gap and have better control to promote our great library of successful video slot games to a larger audience of players globally.
“The participating affiliates gain by having quicker and easier access to all of our game assets to be published as content to their readers, 2BY2 Gaming benefits by having better player exposure to our great games and the operators enjoy more wagering on our games as well.
“We are excited to work with First Look Games and to make this partnership a great success.”