Stewart has been in gaming journalism since 2012, working across online and land-based betting and gaming sectors, in both print and digital media. Following five years as editor of iNTERGAMINGi magazine, Stewart joined SBC in...
Read Full BioCustomer retention specialist Enteractive has launched (Re)activation Cloud, an AI-driven platform for large-scale player retention, which is now live with Betsson Group.
The automated service means operators can connect with Enteractive’s proprietary platform for comprehensive player reactivation and activation with real-time control.
Connected via a simple API integration, the platform allows for AI-driven engagement scheduling and optimisation, with easily configurable settings while a real-time dashboard provides CRM managers with live control and the ability to monitor player survey results.
Mikael Eliasson, outbound strategy manager at Betsson Group, said: “We’ve been working with Enteractive for many years and with (Re)activation Cloud, they are really stepping up the game to make player retention and premium-quality churn prevention easy to use and an essential tool that no operator can be without.
“This also safeguards our data, in regards to GDPR, from a company- and customer’s perspective to be assured that all is handled in respect to their integrity and protection for any responsible gaming related area.”
Enteractive CEO Mikael Hansson added: “(Re)activation Cloud is a real game changer. We’ve been developing the service for three years in order to make this happen, and now it’s here.
“[The tool] is all about delivering real personal customer relationship conversation through an API. Following a simple integration, CRM managers can simply sit back and watch churn rates drop and active players come back, driving bottom line results with no risk.”
