Affiliate compliance specialist Rightlander has appointed Andy Parsons to the position of sales director as the company continues to grow rapidly.
The software business has already signed up a number of high-profile operators to its automated Affiliate Compliance Monitoring Tool.
Parsons (pictured) has been an advisor to Rightlander since the company launched and now joins on a full-time basis. Parsons has more than 30 years sales experience and will work closely with founder Ian Sims.
Sims said: “The Rightlander business has expanded at a rapid rate, and we are now in a position where we require a full-time sales director. Andy has worked with us from the very start, so he was the natural choice for the role.
“I look forward to working closely with Andy over the coming months as interest in Rightlander’s compliance tools continues on its rapid upwards trajectory, fuelled in part by our expansion into other territories too. I’d therefore like to take this opportunity to welcome him to the team as someone who will undoubtedly continue to be an invaluable asset to Rightlander.”
Parsons added: “Affiliate compliance is absolutely imperative for all operators and where Rightlander comes into its own is in its ability to significantly cut the time and cost that would normally be involved in monitoring these sites by offering a fast, comprehensive and accurate solution.
“The extraordinary interest that Rightlander has attracted demonstrates just how important affiliate compliance is being taken by operators and that Rightlander is being seen as a practical solution.
“I am therefore tremendously excited to be joining the business and look forward to the challenge ahead.”
Rightlander’s technology automatically scans millions of affiliate pages, notifying the operator to any potentially non-compliant events or equally, any specific conditions as defined by the operator. It can also find affiliate sites with cloaked links of which the operator may not have been aware.
The company’s tier-one operator partners include GVC Holdings, LeoVegas, bgo, Alea, Genting, Kindred Group, Videoslots, Mansion and Gaming Realms.