Lindar Media has announced a link-up with Income Access, which will see its MrQ bingo brand launch an affiliate programme with the Paysafe Group’s marketing technology and services provider.

UK-based Lindar, who operate a number of white-label casino and bingo entity’s such as Oink Bingo, Wild Spins and Pixie Bingo, all of which are powered by the 888 platform, is to see MrQ, which only launched in August of this year, be equipped with a range of marketing tools, including ads in multiple formats and dimensions, as well as having bespoke landing pages available upon request.

Via the Income Access platform, affiliates are able to evaluate the performance of marketing campaigns, and use data-based insights to guide future efforts.

The programme is to also come equipped with further key resources, such as affiliate management support, an in-house CRM team designed to maximise player value and a content specialist to craft site reviews in a suitable tone and style

“We’re excited about the opportunity to build on our existing relationship with the team at Lindar through this new launch,” stated Tara Wilson, general manager at Income Access. “They are committed to providing unique player experiences and we’re proud that our affiliate platform will play a role in their continued success.”

MrQ operates nine online bingo rooms, including two 24-hour offerings, displaying a variety of 75-ball, 90-ball and jackpot bingo, complimented by a suite of 28 slot games supplied by Thunderkick and 50 additional titles from Eyecon, which are set to be integrated by the end of the year.

James Booth, acquisition operations manager at Lindar Media, commented: “Income Access has an excellent reputation as the go-to affiliate tracking platform in the igaming space.

“We’ve used them in our own capacity as an affiliate and as a white-label operator, so it made sense to use them as a partner for our custom-built platform.

“The affiliate channel naturally makes up a huge portion of our marketing activity, but Income Access is used across all of our channels and to evaluate all of our marketing partners, including our agency-led marketing campaigns.”