Finland-based gaming platform provider Finnplay has signed an agreement with Swedish payments specialist Zimpler to integrate its mobile payment technology wallet solutions.

The deal will see Finnplay add the solutions to the platform’s Instant Account & KYC white-label brands.

Erkki Nikunen, chief marketing officer and partner of Finnplay (pictured above, right), said: “Today’s digital natives demand fast gaming gratification, and frictionless user experience when it comes to playing with gaming brands especially on mobile devices.

“With the growth and adoption of the Instant Account & KYC model, which allows players with automated account creation and instant withdrawals in the Scandinavian market, we decided to launch white labels utilising the Zimpler mobile payment solution in anticipation of the Swedish igaming market opening in January, 2019.

“Zimpler is a modern wallet,” said Nikunen, “enabling us to provide not only bank transfers, but also credit cards and invoicing.

“We look forward to our partnership with Zimpler in ensuring Finnplay has one of the best rosters of mobile Instant Account & KYC payment solutions available on our platform and in the market.”

Johan Friis, co-founder and sales director of Zimpler (pictured above, left), said: “We are happy to launch Zimpler at the Finnplay platform, and by doing so ending the monopoly for the ‘instant account’ experience.

“In addition to this Zimpler will offer more attractive and sustainable commercial rates and allow the operators to minimise the risk by no longer being reliant on one payment solution only.

“We strongly believe that our solution will be very appreciated by the end-users as well as the operators. Operators will appreciate receiving the KYC information as well as the verified mobile number before every transaction, thus complying with local regulatory and licensing frameworks.

“The end-users will experience a modern, mobile and UX-friendly flow, which includes fewer steps and gives the users the freedom to select their preferred payment method.”