Playtech has launched its shared liquidity poker network in France and Spain, partnering with Betclic and Unibet in France, and Bet365, Betfair, Casino Barcelona and Sportium in Spain.
The iPoker network becomes the first cross-border B2B poker network across the two nations, each of which is a significant regulated poker markets in its own right.
The network launch boosts marketing and revenue potential for operators in the countries, partly through large-scale cross-territory network partnerships and promotions. It will also significantly expand on the offering for players in both markets, with greater prize pools and more cash game tables.
Shimon Akad, chief operating officer at Playtech, said: “Sharing liquidity across major European markets represents a huge opportunity for the industry.
“This is a significant move forward for us, our operators and our players. The presence of six key operators as launch partners highlights the opportunities that exist, while also giving encouraging signs towards the future direction of the network. This move further reinforces Playtech’s position as a leader in regulated markets, as well as our continued commitment to poker.”
The shared liquidity agreement also allows for extension into Portugal and Italy, meaning additional operators could join the network in the future, potentially attracting yet more new players.
Playtech’s poker software is currently licensed in 10 European markets, with more than 35,000 players live across the iPoker network at peak times.