Slots and gaming software supplier Red Tiger Gaming has agreed a further content based agreement, following up last week’s link-up with Hero Gaming by aligning itself with SBTech.
Via the agreement, the “extensive client base” of the sports betting and gaming technology supplier, encompassing igaming, land-based and lottery operators spread across in excess of 20 regulated markets worldwide, are to gain access to a variety of Red Tiger slots and table games.
“We’re delighted to have partnered with SBTech, and are looking forward to the opportunity of offering our cutting-edge content to its extensive customer base,” stated Gavin Hamilton, CEO of Red Tiger.
Set to be integrated as part of the deal are recent releases Dragon’s Fire and Jack in a Pot, with the supplier’s portfolio also coming complete with smart spins, “a suite of highly creative marketing and bonusing tools”.
Richard Carter, CEO of SBTech, commented: “Red Tiger games are among the most popular on the market today. Their approach to innovation matches our own, so we’re delighted to be able to complement our existing market-leading casino and full platform solution, and offer their unique games to our rapidly expanding network of global customers.”
New SBTech COO Dave Hammond, who left his role as B2B Divisions Director at Paddy Power Betfair, spoke to SBC News regarding the transition, personal and company-wide ambitions, the future of online sports betting and much more.
On the subject of the main challenges currently facing the company, Hammond explained: “I believe everything can be improved in any business, but SBTech is strong across the board. We have invested heavily in quality and quantity in every area from people, technology, infrastructure through to marketing, support and, of course, product.
“How these areas all interact and share their collective knowledge and analytical learnings will help drive the future waves of success for SBTech. This is a real focal point for me personally.
“Allowing people to be successful and drive their units based around common beliefs and proven best practices is a simple, but crucial way, of ensuring ongoing market leading offerings.”
Read the full interview HERE.