Tabcorp’s Play For Purpose “to supercharge” sport fundraising

Tabcorp’s Charitable Games division has announced it is to partner with Sports Australia, the Australian Sports Foundation and the 50-50 Foundation, in a bid to “supercharge” fundraising efforts for grassroots sport.

Conducted via Play For Purpose, a not-for-profit raffle conducted by the 50-50 Foundation and supported by Tabcorp Charitable Games, the online raffle is designed for sports clubs and charities to create a efficient and cost effective fundraising platform.

With AU$500,000 worth of prizes on offer, it comes with a guaranteed minimum of 50 per cent of every ticket sold supporting their cause, and compliments the Sport 2030 action plan.

The Australian Government’s national sport plan has identified the need to assist sports via diverse funding sources, with Plan For Purpose representing a new funding stream for community sporting clubs.

John Corry, Tabcorp Charitable Games general manager, believes this development could overcome a major barrier in the ability to fundraise efficiently and at scale: “This is a win-win experience for our partners and their supporters. Supporters can simply go to www.playforpurpose.com.au, find the club or sports organisation they wish to support, buy a ticket and go into the draw to win over 7,500 prizes.

“The 50-50 Foundation already has a proud history of supporting over 200 charities with their fundraising, and we are pleased to be able to partner with Tabcorp Charitable Games, Sport Australia and the Australian Sports Foundation to provide the capabilities and resources to deliver a new funding stream for charities and sport.”

Stressing a belief that Play For Purpose represents a great tool in achieving national objectives, Kate Palmer, Sport Australia CEO, commented: “Sport Australia is proud to have played a critical role in bringing this concept to life for community sports clubs, giving them an avenue to drive their own fundraising.

“All Australians deserve the opportunity to participate in sport, but grassroots clubs need money to remain accessible. Play For Purpose is an effective fundraising tool that we encourage clubs to utilise.”

The first Play For Purpose raffle closes on February, 27, 2019, and will be drawn a day later, with a further five scheduled throughout the year.

Patrick Walker, Australian Sports Foundation CEO, added: “We are always looking for new and innovative ways to raise more money to help sports clubs improve health and community outcomes.

“Play For Purpose supplements the established fundraising programs we have in place, and is a great solution for clubs wishing to run raffles to boost funding, so that more members of their communities can improve their physical and mental health through sport.”