The All-In Diversity Project has agreed a strategic partnership with affiliate media brand AffiliateINSIDER, with the project’s co-founder Kelly Kehn saying that affiliates “have a big part to play [in] creating a positive image for the industry”.

Moving into its third year, the AIDP aims to extending reach globally to new sectors of the industry as well as new geographical regions and markets. It is hoped that AffiliateINSIDER will be a catalyst for this growth.

Kelly Kehn, speaking at the CasinoBeats Summit in September 2018

“Affiliate Marketing and content has always been an integral piece of the puzzle in our industry,” said Kehn. “If we are to continue to push for progress and a more diverse and inclusive industry, we need the support of our best marketing voice.

“We are very excited to announce this important partnership with AffiliateINSIDER as it’s the right medium to bring this side of the industry on board.”

Lee-Ann Johnstone, founder of AffiliateINSIDER, added: “As a media partner in the igaming industry we have a responsibility to ensure we are supporting diversity in the sector. The affiliate channel plays a big part of the reputation marketing that is supporting operator growth and player acquisition.

“The All-In Diversity Project is a great initiative striving to ensure that businesses do more to be inclusive, to support educational and skills development, and that fits in well with our ethos to promote best practice, knowledge sharing and training in the affiliate community.

“We’re delighted to have joined as a media partner to support this valuable initiative and help bring diversity to the forefront of affiliate business,” said Johnstone.