Scientific Games’ longstanding partnership with Paddy Power Betfair has been extended with the deployment of SG’s Open Gaming System content aggregation platform in the new regulated markets including the UK, Ireland and Italy.
Paddy Power Betfair customers will gain access to more than 2,000 casino titles from SG Digital’s in-house games studios and many of the gaming industry’s leading third-party content providers.
SG Digital has provided a tailored offering for the operator group, which will integrate seamlessly alongside its existing casino platform.
Dylan Slaney, SVP of casino at SG Digital, added: “We’re thrilled to have delivered our OGS service to long-standing partner Paddy Power Betfair for its UK, Irish and Italian operations.
“They are an established operator with a sizeable offering and the decision to integrate OGS for its key regulated markets is further endorsement of the scalability and quality of our gaming product portfolio.”
The new deal adds to the existing relationship between the two companies, with Paddy Power Betfair already live with OGS in the state of New Jersey, as well as SG Digital’s OpenBet sportsbook.