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Poker operator Baadshah Gaming has recruited technology provider Connective Games, as the firm aims to utilise its platform to tackle the Indian market.

Striving to take the “Indian poker market by storm,” Connective’s platform was selected due to giving operators the power to localise their poker offerings by customising language, currency, payment gateways and game variants offered.

Madhav Gupta, CEO of Baadshah Gaming, said of the new agreement: “Connective Games is one of the most powerful and successful online poker technology providers in the world, and was an obvious choice for us.

“We were particularly impressed with their mobile product, which provides excellent player experiences we have ever witnessed.

“Powered by such innovative and outstanding technology, we believe we will take the Indian poker market by storm and look forward to a long and successful partnership.”

As a result of the new partnership, Baadshah is aiming to leverage Connective’s “wide variety of features” to offer its user-base a range of tournaments, stressing an ambition to become established “as a leader in the fledgling Indian market”.

Baadshah Gaming is a subsidiary of the Casino Pride Group, the owner of one of the largest offshore casinos in India and Nepal.

Serge Mukhanov, CEO of Connective Games, stated: “We are proud to have been chosen by Baadshah Gaming to power their poker proposition.

“The Indian market offers huge potential, and we believe our technology combined with their branding will be a winning formula.”