It has certainly been a 2018 to remember for mobile social poker operator KamaGames, with a plethora of agreements and milestones seeing the firm’s CEO Andrey Kuznetsov declare its status as “definitely one of the best in the genre”.
The Dublin-headquartered firm saw its global players base soar past 100 million earlier this year, before a H1 revenue increase of 53 per cent was followed with entry into cryptocurrency via the launch of the KamaGames Token.
More recent developments saw a first ever social casino games link-up with global telecommunications giant Huawei, before details of its latest sustained push to gain further global growth came to the fore.
Teen Patti’s release is the first step by KamaGames to attempt to secure serious traction within the Indian market, previously hailed as the “fastest growing major economy in the world”.
“One of our ongoing goals is to diversify our existing portfolio”
Kuznetsov spoke to CasinoBeats regarding the release, and its importance in the global expansion aspirations of the organisation: “The release of Teen Patti is a big leap forward for KamaGames, and our further expansion into the emerging Indian market.
“We have chosen a game that is already popular in the region, and we are confident that a combination of the superior quality of our games, and the marketing expertise of our team, will generate some great results.”
Despite already having more than a semblance of appearance within the nation, Kuznetsov went onto comment upon why India was identified as a region for growth, and the opportunities that it affords: “Whilst we already have a decent share of Indian players, we feel as a company, that it is still an untapped territory for us.
“One of our ongoing goals is to diversify our existing portfolio by adding games, such as Teen Patti, which have regional popularity and that are also not casino games, but casual/social card games.”
Before addressing how the potential of the market can be capitalised on further still: “Compared to other regions, India is not among the top tier list in terms of payability, however, it does bring in a huge number of players, and the number continues to grow rapidly.
“We have also seen that our Indian gamers demonstrate a high level of engagement with all of our existing portfolio.”
“This makes China a very interesting, and also challenging, market to operate within”
Moving on from KamaGames’ Indian launch, and the vast potential held by the region, Kuznetsov concluded by casting glances a little further afield, and highlighting which other emerging nations hold a particular appeal for the company, and which they feel could yield yet further success: “I would definitely have to say the Chinese Markets – I say plural as there are a host of different markets as well as a very different way of working. This makes China a very interesting, and also challenging, market to operate within.
“The challenges that would be the most prevalent, would be that the casual gaming market is monopolised and the government’s strict regulations for social casino games. These regulations are mostly driven by speculation and suggestion, rather than actual laws being based and formal guidelines put in place.
“This leads to confusion and an incorrect perception of the region. Finally, there is obviously a completely different gaming audience to service, all of which have different expectations of the game.”