Bet.Works has announced a fresh agreement alongside GeoComply, which will see its geolocation compliance solution become integrated into the organisation’s igaming and online sports wagering platform.

Under the terms of the partnership, Bet.Works is to be enabled to launch its platform with the New Jersey market, in addition to further jurisdictions, with the assurance that they are fully compliant with both state and federal geolocation regulations.

Anna Sainsbury, chairman of GeoComply, explained: “Bet.Works has assembled some of the top executives in the sports betting industry, and has built a very high level of technical expertise.

“With sports betting legislation in the works for several states, we are excited to be their geolocation compliance solution partner to support all of their anticipated launches, as the industry expands throughout the US.”

This new relationship comes amidst a recent recruitment drive by Bet.Works, with Quinton Singleton, who joined as Chief Operating Officer of the firm earlier this month, saying of the benefits of the new deal: “Geolocation compliance is a cornerstone of our online sports betting and igaming platform and by partnering with GeoComply, we’re utilising the industry’s most trusted solution to meet stringent state and federal regulations.

“GeoComply’s technology gives us the confidence and flexibility to support our launch in New Jersey, as well as our roll-out to other states as they legalise sports betting and igaming in 2019 and beyond.

“Their solution has not only been rigorously tested and approved by government and independent test labs, but has already proven its ability to meet the challenges of the online sports betting market.”

Regarding Bet.Works’ 2019 growth strategy, Dr Laila Mintas was brought on-board at the beginning of January as chairwoman of the company’s Advisory Board, followed by Singleton.

The most recent appointment saw ex-SBTech executive Marc Brody hired as senior vice president of business development.