Gaming content developer Reflex Gaming, which creates titles for both the digital and land-based sectors, has sealed a strategic partnership with Netherlands-based supplier Stakelogic.
The agreement, which will be formally launched at ICE London, sees the two companies collaborate on the development and deployment of ‘hyper-local’ specialised content for the UK and other European markets.
Mat Ingram, chief product officer at Reflex, said: “ICE London represents a symbolic start to the business year for the vast majority of gaming organisations and the team at Reflex is delighted to be able to officially launch our strategic partnership with Stakelogic in London.
“Stakelogic is a young and creative company whose outlook and values chime with our own. Like ourselves, Stakelogic, is relatively small in size, but also has a fantastic energy and positivity underpinned by a clear business development strategy.
“I believe there is an increasing requirement for specialised, ‘hyper-local’ content defined as games that have been specifically created by suppliers with the expertise and experience to connect with local players,” continued Ingram.
“As suppliers, we often have to modify our games to suit local regulations, but I believe it is also better for the user if the games with which they are presented have been crafted for them, rather than the result of the one-size-fits-all approach that is often applied. Reflex has some of the most successful games in the land-based markets and our strategy is to leverage these with partners, such as Stakelogic, who have expertise in developing and distributing hyper-local content.”
Stephan van den Oetelaar, CEO at Stakelogic, added: “The unique partnership between Stakelogic and Reflex Gaming has already resulted in the development of spectacular online versions of the famous Reflex titles Lucky Gems and Wild Moon, whereby Stakelogic again proved its technology leadership by creating advanced Quattro versions of these popular games.
“The Stakelogic Quattro games enable players to choose to play 1, 2, 3 or 4 instances of the same game simultaneously. It resembles the experience of playing several slot machines at the same time in an arcade. It is obvious that the partnership with Reflex enables Stakelogic to produce top-class games for the UK market.
“Popular games, which have been commercially successful in the UK for many years, will become available online.”
The collaboration will be formally launched at ICE next week, on the Stakelogic stand N9-255 at 12.15pm on Wednesday, February 6.