Online betting and gaming group Betsson has recruited two new product directors, Cíara Nic Liam for gaming and Joakim Thor for sports.

Chief strategy officer and acting chief product officer Peter Zäll welcomed the new faces, who join from William Hill and Svenska Spel. “Both Cíara and Joakim have vast gaming experience from different parts of the industry,” he said.

“With them joining Betsson, our Product Team is further strengthened and will stand even stronger for the future.”

Nic Liam joins from William Hill, where she was head of gaming, with responsibility for all Gibraltar-based gaming products. “Cíara has a proven track record of delivering strong results for the products she manages and ensuring revenue growth. I look forward to having her on board,” said Zäll.

Thor joins Betsson from Svenska Spel, where he was director of product management and responsible for the portfolio of sports products and services.

“Joakim showed substantial increase in online market share for the sports segment under his responsibility. He also had a strong focus on improving the customer experience, which is always a focus for us at Betsson,” commented Zäll.

Joey Hurtado, meanwhile, has been appointed managing director for casino brands. “Joey has done a great job as head of gaming and live and, with his vast experience in gaming, I am confident that he will continue to deliver excellent results in his new position,” said Zäll.

“This promotion is another example of the talent we have within our company and the possibilities there is to grow and develop professionally for those willing and able.”