Delegates attending this month’s Betting on Sports America conference will be given the chance to learn about how affiliate marketing will shape up in the emerging US market as part of the Affiliate Marketing Masterclass on 24 April.
The Masterclass is free to attend and delivered in partnership with AffiliateINSIDER through the organisation’s founder and CEO Lee-Ann Johnstone, who will be teaching key strategies for creating successful affiliate programs.
It will cover key subjects such as understanding how affiliate marketing fits in with your acquisition strategy and developing effective affiliate marketing strategies to support revenue growth in a regulated environment.
The Masterclass runs from 2pm to 5pm and consists of three different parts.
‘Affiliate marketing – the then and now’ looks at the evolution and development of affiliate marketing, as well as the best ways that operators can cooperate with affiliates.
The second element is an expert-led forum discussion with digital marketing experts with a focus on the US market, analysing the value that affiliates will hold in the acquisition funnel for American marketers to benefit from.
The final key ingredient is in identifying the vital building blocks a program needs to be successful, including core exercises for brands to expand their program reach.
Johnstone, who has over two decades of digital marketing and affiliate experience in the industry, is considered an affiliate expert having spent her career building acquisition programs for blue-chip brands such as partygaming, Neteller , Skrill and Income Access (The Paysafe Group).
She said: “If you want to understand how affiliate marketing will help your business reach more new customers you’ll want to be in the Affiliate Masterclass at Betting on Sports America. We’ll cover everything from building a successful strategy to understanding exactly how to make your performance marketing strategy work in a regulated climate.
“Those present will be able to meet experts who know the market, can help you enter it and get you up and running successfully driving new sales. It’s Affiliate Marketing, made simple.”
The Masterclass will offer attendees the chance to learn about and understand the affiliate sector, with discussions on how to augment an acquisition strategy and employ fundamental building blocks to create fast tracked program delivery.
During the main Betting on Sports America agenda, there will also be a session dedicated to the role that affiliates will play in the new US market as part of a panel titled Reaching an audience – where do affiliates sit in the new market?
Marcos Oliviera (Clever Advertising), Steve Barman (MoneyLine Sports Group), Chris Capra (William Hill), Johan Svensson (Bethard Group and Raketech Group) and Marc Pedersen (Better Collective) will be considering potential regulations facing affiliates and operators, and the impact these may have.
Betting on Sports America, taking place on 23-25 April in New Jersey, is the largest dedicated sports betting conference and exhibition in the US, boasting 175 leading industry speakers across 40 sessions, with 60 exhibitors displaying their latest products on the 61,000sq.ft exhibition floor at the Meadowlands Exposition Center.
Delegates will be treated to world-class hospitality with plenty of business and networking opportunities in New Jersey (Meadowlands Racetrack) and New York (40/40 Club and Sky Room Rooftop Bar).
For more information, please visit the Betting on Sports America website.