Online and mobile casino content provider iSoftBet has released In-Game, a series of advanced real-time gamification tools across its Gaming Aggregation Platform.

The new marketing tools enable operators to activate a series of easy-to-use gamification features that boost the player experience. This includes tournaments, leaderboards based on achievements or points, or rewards in the form of cash bonuses or free rounds, across all iSoftBet games as well as more than 3,000 third-party slot and table game titles on the GAP platform.

The In-Game tool will also support casino operators in creating engaging contests for their players with the forthcoming feature, Jackpot overlay.

Michael Probert, chief commercial officer at iSoftBet, said: “Enhancing our GAP offering with the unique gamification tools of In-game opens up even more marketing and retention potential for GAP integrated operators, and adds further compelling layers of engagement and excitement to the player experience.

“In-game is a significant milestone in cross-platform gamification and has the potential to far exceed current industry engagement and retention averages that operators receive as a result of gamification features.

“We believe In-Game will have a huge impact on the industry, giving players a truly personalised experience, which will significantly boost deposits, session times and operator revenues.”