Operator Casumo has embarked on its latest strand of expansion, after being given the green-light to begin offering its services within Denmark.

The company has been awarded a five year licence by the Danish Gambling Authority, Spillemyndigheden, to begin online casino operations, with the company introducing its product to the market this month.

Casumo is to soon launch a “unique media campaign” designed to provide a fresh take on how a mobile-first online casino, an approach the company is to pursue in Denmark, can look and feel.

Oscar Simonsson, co-founder and CEO of Casumo, stresses that the company sees great potential in establishing its brand in the Danish online casino market, which is still undergoing growth: “Obtaining a license in Denmark is an important milestone for us as a company, and is a part of our strategy to enter and grow in regulated markets. We continue to develop our product and operations for agility, sustainability and scale in this space.”

“I’m confident that the Casumo brand will resonate well with the players in Denmark, those who want to experience a modern way of playing online casino. We have a very strong and unique product offering, which includes our very own custom-designed live casino studio, as well as the casino rewards system that Casumo pioneered in the industry when we launched in 2012.

“We can’t wait to get our product in the hands of the Danes, and hopefully give them a new perspective on what online casino can be.

“Casumo has received a five year license in Denmark by the Danish Gambling Authority, and also plans to introduce a sportsbook in the market in the near future.

Earlier this month Malta-based Casumo was hit with a €310,000 (£266,300) fine from the Dutch gambling regulator Kansspelautoriteit, after being found to have illegally targeted customers in the Netherlands.