Ahead of the inaugural Baltic and Scandinavian Gaming Awards, which take place in Lithuania next week, CasinoBeats talks to Ondrej Lapides, CEO of multiple nominee Tom Horn Gaming
Tom Horn has been nominated in three B2B categories at the 2019 Baltic and Scandinavian Awards – Best Online Casino Provider, Best Online Casino Innovator and Rising Star in Baltic Online Technology – what does this say about your position in the Baltic market?
OL: “We’re absolutely delighted and humbled to have been nominated in three categories at the Baltic and Scandinavian Gaming Awards.
“The nominations prove that our content is extremely popular among players and operators in this region. It is also a token of appreciation of our brand and its strong and respectful position in the market.
“Operators trust our products and our business strategy is built to support that.”
Tom Horn was one of the first suppliers that invested in Lithuania; how are you maintaining a leading position in the country?
“We were the first online casino software supplier in Lithuania. We teamed up with one of the most prominent brands, Topsport. We helped expand their services and our mutual endeavour led to establishing a first online casino in Lithuania that has been delivering an exceptional player experience.
“Since then, our clients portfolio has grown significantly, with more brands in the country enjoying and capitalising on our content and solutions..
“We know how to replicate success to our partners and it is easier for them to trust us. Trust, cutting-edge technology, engaging games with transparent rules and responsible gaming being at the forefront of our development is what we offer. As a consequence, our partners keep choosing our products they rate the highest, knowing this is what they need to increase their revenue in the most effective way.
“In Lithuania we’ve been also addressing the needs of a specific niche segment of players allowed to enjoy playing video slots under the conditions of the category B. With a selection of our top performing games certified for this category, our partners have expanded their content library and more importantly their player base, providing also this age group with the best-in-class gaming content.”
What do you think it is about Tom Horn content that does so well in the Baltics?
“The fundamentals of our success in the region is knowledge and expertise in games provision we’ve built over the years, combined with an in-depth research of the local market needs.
“We’ve established a strong presence in this highly competitive market by offering the games that appeal to players and by aligning our strategy with that of our partners.”
“THE REGION OFFERS A GREAT POTENTIAL FOR TOM HORN TO GROW AND WE’RE SURE TO CAPITALISE”
What are your plans for further growth in the region?
“Increasing the number of jurisdictions in which Tom Horn Gaming operates, along with its market share is a crucial part of the company’s long-term strategy.
“The Baltic region offers a great potential for Tom Horn to grow and we’re sure to capitalise on this.”
What new games/products can we expect to see from Tom Horn in the coming few months?
“We’ve increased our output with more game releases planned in 2019. Our development and creative teams have been working hard to deliver new fresh gaming content featuring new mechanics, and developed with a mobile-first approach in mind.
“New, market-specific slots are sure to appeal to local audiences in current jurisdictions we operate as well as in multiple new regulated markets we’re planning to enter going forward.”