Good Game Limited is to put its sole focus behind comparison site, after the online casino affiliate organisation sold its esports news asset for an undisclosed sum.

Launched in the early part of 2016 and featuring daily updated news, features, interviews, streams and guides about the esports industry, Eurheilu has been purchased by Esports Media Solutions, as Good Games reinvests and streamlines its focus.

Aleksi Halsas, co-founder of Esports Media Solutions, said of the purchase of the site, which has proven popular among enthusiasts in Finland and other Nordic countries: “Our acquisition supports our strategy in Finland well, and we are extremely excited about the opportunities it presents us.”

The latest off-loading comes a little over a year after Good Game sold its network of Finnish online casino comparison sites to XLMedia, for a total consideration of €15m.

Good Game now operates just one site,, which it’s striving to position “as the Trip Advisor of the online casino world”.

Bojoko, which was launched in 2017, allows operators and suppliers to upload their own listings, with players able to leave their own ratings and reviews, the concept has proven a hit with a variety of stakeholders, and has in excess of 320 casinos and suppliers listed to date.

Joonas Karhu, chief business officer at Good Game Limited, explained: “We have spent the past few years building into a popular and thriving esports information site and community.

“But as we continue to invest more time and resources into establishing Bojoko as the most popular online casino comparison site in the UK and beyond, the time was right to sell the brand.

“We are thrilled that Esports Media Solutions will be running the site moving forwards, as their passion and expertise will take it to the next level.”