“Thrilled” Svenska Spel welcomes Pariplay in “momentous breakthrough”

Pariplay has unveiled a “momentous breakthrough” into the Swedish market, which began re-regulated status at the turn of 2019, after aligning with state-owned gambling operator Svenska Spel Sport and Casino.

Lauding an “exciting opportunity for Swedish players” to partake in its catalogue of igaming titles, Pariplay states that the new partnership positions the firm for a sustained period of growth for the rest of the year and beyond.

Furthermore, the launch of Pariplay’s new online slot Lucky Vegas, which took place today (Wednesday 29 May), sees Svenska Spel become exclusive provider of the game for its first two weeks.

Richard Mintz, commercial and marketing director at Pariplay, said of the new agreement: “Partnering with Svenska Spel Sport and Casino, Sweden’s largest gaming operator, cements our presence in the region and highlights our drive for forward-thinking innovation.

“This aligns with our strategic goals for 2019, which are focused on Pariplay continuing to collaborate with the leading operators in the industry’s biggest regulated markets.”

Svenska Spel, which counts casino, sportsbook and lottery as part of its stable, stressed that it has enjoyed steady growth since market regulation was undertaken in January.

In the latest interim report for the first quarter of the year, the firm’s digital business increased 14 per cent year-on-year with revenues via mobile phones shown to have had a 21 per cent jump, and digital sales now said to contribute a total of 36 per cent of the business.  

Jonas Nygren, vice president of casino for Svenska Spel Sport and Casino, added: “We’re thrilled by our new partnership with Pariplay and what it will mean for all of Svenska Spel Sport and Casino players.

“Having already enjoyed success across many other regulated markets, we feel that Pariplay’s diverse collection of games will complement our existing product offering and give Sweden’s players even more exciting gaming experiences.”

In addition to Sweden, Pariplay states that it is also in the process of expanding into further markets, with Denmark, Portugal and Spain falling on its radar.