Las Vegas’ Rampart Casino at the Resort at Summerlin has announced a year-long marketing partnership alongside digital engagement specialists Engaged Nation.
As a result of the agreement the casino resort is to utilise the ‘Reach’ gamified marketing platform, which it is hoped will drive the daily experience and benefits for the property’s active customers, in addition to reintroducing lapsed consumers to the establishment.
Reach provides players a way of engaging with Rampart’s brand and services through customised games and activities, with consumers rewarded for daily engagement with instant rewards through gamified emails and levelling-up.
Furthermore, virtual currency can also be used to purchase a number of redeemable rewards, and also provides entry to a $25,000 grand prize draw.
“It’s exciting to work with Dan and his team at Rampart Casino. They clearly know that innovative digital marketing is an essential tool in today’s hyper-competitive battle for the locals here in Vegas,” explained Jerry Epstein, Engaged Nation CEO.
“We know that our gamified incentivisation technology will continue to provide a rewarding experience for their current customers, and help re-engage inactive ones.”
Rampart Casino made use of Engaged Nation’s ‘Million Dollar March Mania Challenge’ sports themed promotion earlier in the year, meant as a soft launch for customers to become familiar with the online-to-on-floor program
Centred around the NCAA‘s March Madness men’s basketball tournament, Engaged stresses that it “drove thousands of incremental property visits, generated a significant increase in revenue and boosted their brand loyalty among customers.”
The next stage sees the launch of 20th anniversary Rampart riches, running until Wednesday 14 August and coming complete with a total prize package of over $25,000, along with instant and redeemable rewards for all participants.
Dan Long, VP of marketing at Rampart Casino, added: “What I like about our partnership with Engaged Nation is the fact that our players get rewarded for playing fun, online games with real prizes, plus it allows them to play on any device at their convenience.
“We are looking forward to seeing the player response to our 20th Anniversary Rampart Riches promotion.”